Resellers and retailers are two distinct types of business partners who directly impact the success of your brand. They can be strategic alignment, product knowledge or a customer network they are committed to your success and are ready to assist you in helping meet the needs of your customers.
A retailer is a B2C business that purchases wholesalers, distributors, or directly from brands to sell their goods or services to customers. They could be in the general business of selling goods such as shoes (Famous Footwear, Designer Shoe Warehouse) and outdoor gears (REI, Columbia Sportswear) and even candy (See’s Candy, Lolli and Pops). Retailers can also specialize in certain industries, for resellerassociation.com example, apparel (Pato’s Closet or Poshmark), electronics (Best Buy or Target) and outdoor gear.
Resellers are companies or individuals who sell products under their own brand or stock to the consumer. They are usually savvy negotiators who are able to find the most efficient suppliers at lowest prices and sell their products to consumers for an income.
This business model is very popular now, particularly due to the growth of online shopping platforms. Even brick and mortar businesses like Home Depot Walmart and Target are selling their products. There are many online marketplaces that allow users to resell products. Facebook marketplace, Craigslist, and even Poshmark the well-known clothing website, are all examples. Some of these online markets may have restrictions on the items you can resell.